Method & Halo 3

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Method & Halo 3

Halo 3 es lo de hoy. Es el lanzamiento de un producto de entretenimiento (léase películas, libros, y un largo etcétera) mas exitoso de todos los tiempos, recaudando en una sola semana arriba de los 300 millones de dólares. Los de Microsoft deben de estar felices.

Parte del éxito tiene que ver con una enorme campaña de marketing, además de que el juego es bueno la verdad. Method Studios fue el encargado de preparar algunos spots de la campaña Believe. El resultado es un spot con altísima calidad, con muchísimo detalle, realizado a partir de miniaturas creadas por el estudio de Stan Winston (responsable de los AT-AT’s en Empire Strikes Back).

Method utiliza entre otras cosas Maya y Houdini para hacer su 3d. En el caso de este spot casi no cuenta con elementros 3d. Pero fue una herramienta importantísima en la planeación y en la creación de animatics. A partir de ahí fue posible planear donde iba a ir puesto qué.

Los elementos en miniatura fueron posteriormente grabados en blue screen y compuestos

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. Solo podemos adivinar que probablemente utilizaron los sistemas de Autodesk con los que cuentan (Inferno, Flame) para tener el spot terminado.